Return to the blog

Introduce cashless to its customers

Introduce cashless to your customers for your event

Asevent organizer, you are constantly looking for solutions to improve the experience of your participants, and to facilitate all the administrative management of your events. The cashless payment, or “cashless” payment is a dematerialized payment method, adopted by more and more event organizers and retailers. This technology greatly improves the transaction process during events, bringing many benefits for both organizers and participants.


In this article, we present this booming technology and its advantages, and how to get your participants to adopt it. Also discover the Wilout cashless payment solution, which is constantly proving its effectiveness to organizers!

Definition: What is cashless?

The term”Cashless“refers to a cashless payment system, where transactions are therefore carried out without the use of cash.

In the context of events, electronic media equipped with chip NFC (Near Field Communication), such as payment bracelets, of cashless cards or mobile applications, allowing participants to perform lightning-fast contactless payments. These supports serve as virtual wallet : users can recharge them very easily online or on site, thus making transactions faster and more secure.

In addition, cashless gives them peace of mind about their wallet: they no longer have to worry about it, which could have been lost or stolen.

Cashless, a solution adapted to all events

The cashless payment system has the advantage of adapting to all types of events, bringing specific benefits to each of them.

Indeed, some event organizations such as conferences will be satisfied with cashless cards, while others such as festivals, instead require payment bracelets.

Let's see together how a cashless payment solution can be adapted to the needs of your event.

Festivals and concerts

In outdoor environments, or in rooms where attendance is high, cashless allows you to make transactions more fluid at the various points of sale, and so on reduce waiting times.

Your attendees can better enjoy the musical experience and festivities, without having to wait too long at bars, snack bars, or merchandising stands.

In addition, cashless payment methods, such as customizable bracelets, often become real goodies for festival-goers. Make them unique so your participants will remember your organization!

Exhibitions and conferences

For the event lounges And the conferences, the cashless simplifies payment management for exhibitors and participants. Les fast transactions allow visitors to focus on professional exchanges, while organizers benefit from a tool for tracking their sales and stocks in real time, which facilitates financial reconciliation.

Galas and student evenings

The Cashless is the preferred payment solution for student evenings and galas. This payment method conveys a modern and trustworthy image to young audiences.

Les logoed cashless cards Or the payment bracelets add a personalized touch that tends to appeal to participants in these types of events.

Cashless simplifies transaction management, which is very useful for BDE presidents, and reduces the risks associated with cash handling.

Sports clubs and sports events

Les sports clubs are increasingly adopting a cashless payment solution for improve the experience fans during matches or sporting events. Contactless payments speed up transactions at the refreshments and fan zone shops, allowing fans to enjoy the event without interruption.

In addition, the dashboard centralizes all sales data, and collecting interesting data for club managers on consumption habits of their supporters.

The Wilout cashless payment solution

Now that you have all the keys in hand for present cashless to your participants, it is time to study the systems available on the market, and to choose the one that best suits your needs.
Discover the Wilout cashless payment solution, a tool designed to adapt to events of all kinds.

Main features of Wilout cashless

Customizable cashless supports 

Wilout invites you to choose between payment bracelets and NFC cards - or both - entirely customizable, which helps to reinforce the identity of your event with your participants, while creating a user experience and unique goodies for them.

Robust mobile payment terminals (TPE)

Les cashless payment terminals of Wilout are designed to work in offline, which allows you to guarantee transactions even in the event of a network loss.

Don't worry about technical disruptions: Their high-capacity battery offers extended battery life, and their resistance to difficult conditions ensures transactions in any situation.

Ergonomic management interface

The Wilout platform provides you with a intuitive interface, from where you can monitor performance in real time of your points of sale, as well as the status of your stocks. These are presented in a simple way, in the form of graphs and tables. You can thus, from this interface, generate detailed reports and make a in-depth performance analysis of your event. Convenient for follow its evolution year after year!

Benefits for organizers

Enhanced security :

By eliminating cash handling, the Wilout cashless system significantly reduces the risks of theft, fraud, and cash delivery errors, which certifies safety, both for the organizers and for the participants.

Increase in revenue :

Thanks to much faster transactions, and simple use, participants are much more likely to consume more at points of sale. Adopting a cashless payment solution not only improves the experience of your participants, but also contributes to increase your turnover.

Flexible rates :

With Wilout, you can apply a personalized pricing policy, offer specific offers and manage different currencies for international events, which once again allows adaptability to your needs.

Personalized support :

Wilout provides you with a dedicated project manager which accompanies you from the preparation to the end of your event, and certifies a quieter implementation of your cashless payment solution. Contact us to get a personalized quote to the needs of your event.

In summary, choosing to implement a cashless payment solution on your event opens up numerous opportunities for you: enrich the experience of your participants, simplify your operational management and increase your income effortlessly. Whether you organize festivals, fairs, galas or sporting events, Cashless offers you real advantages in terms of security, of rapidity And of financial logistics. By choosing a cashless payment solution like that of Wilout, you benefit from a real partner team, ready to support you in improving your events.

Start exploring all the possibilities offered by cashless and considering its integration during your next events, to provide your participants with a modern and secure experience. Contact us or book a demo with our team.