Innovation in events

Today, events are becoming more and more interactive thanks to numerous innovations. Wilout will show you how the sector has evolved through its Top 6 of the most revolutionary innovations!

Innovation number 6: The Chatbot

Chatbots are coming to the event industry! Her role? Answer the general questions of your participants in an efficient and automated way, day and night. Time savings and customer satisfaction guaranteed.

Setting up this tool is simple. Once your Facebook page is created for your event, you can implement a chatbot directly into your Facebook “Messenger” messaging system. Thus, this chatbot will allow your participants to easily know who to contact to get the answers to their question. Plus, billions of users connect to Messenger every month. Thus, your participants are used to using it and will therefore easily understand how it works.

As an organizer, this tool allows you to transmit information about your event. Indeed, you can, for example, announce the opening of your next ticket office. You can also forward important news related to your event to all your participants.

The chatbot also offers various functionalities such as shares, live votes, group conversations, etc. But also other additional features thanks to Bottomatik! This company is specialized in the creation of chatbots in the event sector. One of their inventions: to implement in the chatbot of an event, the search for friendly or romantic encounters!

Your participants will remember your event thanks to this innovation!

Innovation Number 5: Data at the Heart of Events

Data is a gold mine of information to know your customers and optimize your sales. Wilout understood it well. Once the creation of your online ticketing Once done, you will be able to create registration forms. These forms allow you to collect a lot of information about your participants.

You will thus be able to target your communication campaigns to attract more participants who are likely to be interested in your event!

For example: You are organizing an event in Boulogne-Billancourt. You notice that a large number of registrants live in Nanterre and Paris 15 but that very few live in Paris 17.

Thus, this information helps you decide whether it is necessary to continue your communication in Nanterre and Paris 15. Or, to determine whether it is better to devote part of your communication budget to Parisians in the 17th arrondissement.

In addition, some social networks offer the targeting of advertisements according to various factors, including geographic location for example. Thus, thanks to the information obtained through the registration form, you will be able to target your campaign on your social networks.

For create your registration form, all you have to do is go to your Backoffice in the section Configure > Form

Thus, Wilout easily allows you to be in a position to know relevant information about your participants. You can thus manage and refine your distribution channels, thus improving the performance of your events. A guaranteed success!

Innovation Number 4: Robots

Some events have a slightly surprising team: robot hostesses or bartenders are present! They are among the major innovations in the sector. Thanks to artificial intelligence, they are able to welcome participants and entertain them. However, even if robots are practical, they will never replace human presence, and we are delighted!

‍
Innovation Number 3: Gamification of Events‍

Gamification in events means connected and participative activities. This can correspond to polls, votes, live questions and challenges via smartphone or through live streaming. Thus, the interest of this innovation is to entertain, make your event attractive and to create cohesion by developing interactions between your participants. Gamification leaves a positive memory of your event, which helps to support your reputation and your innovative image.

In addition, this technology makes it easy to share the event on social networks. It's more readability for you!

Innovation Number 2:3D Projection

This technology creates 3D images that can be seen without glasses or reproduces a 360° scenery. There are several types.

First of all, “3D Mapping” simply consists in projecting images or videos onto an urban setting. For example, you can project videos on an object but also on a building.

Another projection technique is “Participatory Mapping”. It allows your participants to be at the heart of the screening experience. Indeed, the projection carried out can be influenced by their actions. For example, you can ask your participants to send selfies. These will be projected in real time during your event! It's up to you to be creative!

Finally, “Holograms” are video projections in 3 Dimensions. This technique is often used during musical shows for example. Indeed, when two singers have to perform a stage performance but one of the two is absent, a hologram can replace it!

The 3D projection has something to impress but also amaze your festival-goers during a concert for example!

Innovation Number 1: Facial Recognition

Developed among others by Apple and included in its latest generations of mobiles, facial recognition or “face ID” will, as one can imagine, gradually replace paper media such as entrance tickets to an event. Imagine entire rows of participants automatically identified by their faces. This will save time, for the organizer but also for the participants because it will reduce the entry queue accordingly.

Facial recognition is therefore the most promising technology in the ticketing sector and will contribute to numerous innovations in the years to come!

Innovations in event planning are not about to stop and Wilout intends to contribute to it!