Clubs, Associations: Prepare for the new school year

To all sports clubs, cultural associations, teachers or coaches who organize regular events, workshops or courses: it's back to school! It is now high time to prepair the sale of your subscriptions, the contributions or the registrations of your participants. In this, using an online ticketing solution will facilitate the management of your participants. 

Control your communication

What are the communication goals of your association, your club, your activities as a coach, as an event organizer?

First, in order to define communication goals, the following three questions can be answered:

• What is the subject, message, or information to be conveyed?
• What is the target?
• How do you want to communicate: the tone of the message?

This is how the communication objective (s) will be determined, for example: relaunch the network of members or promote a new activity.

In order to prepare for the start of the school year, you will remind your participants, subscribers, students, of the crucial elements of your activities. In principle, you can do this through a letter, a press release (specialized press), a newsletter or simply a post on social networks.

In general, to prepare for the new school year,The Associatheque (resource site for associations) recommends providing the following information:

• Recall the missions of the association, club, the content of the courses,
• The latest news for the new school year,
• Communicate clear and transparent information: prices, schedules, membership conditions, available places...
• Presentation of the managers and volunteers, the coach,
• An update on the highlights and successes of the previous year: winning a tournament, increasing volunteering, the success of an associative mission or a student...

You may also have other topics to discuss, but don't lose sight of your primary communication goals. In this respect, a subject that is too distant may subsequently be the subject of a second communication campaign.

Back to school promotion

Why not set up a temporary promotion or preferential rate to make back-to-school an expected moment? Using a solution of online ticketing, it is easy to market subscriptions, tickets, or courses by fluctuating rates and limiting the quantity available to arouse public interest.

Here is an example of progressive sales for sports memberships:

• Sales phase 1 : from September 1 to 7 → launch of 20% cheaper subscriptions and an available quantity: 20
• Sales phase 2 : from September 8 to 15 → 10% cheaper subscriptions and an available quantity: 10
• Sales phase 3 : from September 16 (back in school) → subscriptions at the normal rate whose available quantity will be fixed according to previous sales

According to FEVAD (Federation of E-Commerce and Distance Selling): 96% of Internet users are looking for promotions and 36% say that promotions guide their choice.

Early sales at attractive prices will generate a lot of attention but also satisfy your most loyal members. Overall, this method makes it possible to make a certain number of sales in an optimized manner and also promotes the strengthening of cash flow.

Management of registrations, contributions or memberships

Create an online ticket office gives access to a comprehensive management dashboard. Indeed, you will be able to promote and manage the registrations of your members in a few clicks and much more. In fact, here is an overview of the tools available to you:

• Customizable mini sales site
• <iframe>Sales module that can be integrated into your site (code)
• Facebook sales widget (public page with at least 2000 fans)
• Creation and personalization of tickets and subscription cards (A6 format)
• Control and validation of orders
• Real-time order visualization (sales and available stock)
• CSV import and export (registration file)
• Sending invitations
• Accountability (balance sheet)

In short, it is essential to prepare well for the new school year and to adopt the right communication to relaunch your various networks.

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The use of an online ticketing system such as Wilout and its optimized dashboard offers you numerous advantages in organizational terms!