How to promote your pre-sales

Are you organizing an event and want to sell pre-sales? An online ticketing solution makes it possible, on the one hand, to easily generate tickets and, on the other hand, to manage the price and the sales phases.

Bet on a progressive pricing strategy

While pre-sales are often based on a fixed rate throughout the marketing of the event, many organizers practice a progressive pricing strategy.

It is a question of setting up different sales phases scheduled over time. Tickets Early Birds or preferential rates, discover a simple and effective sales strategy that can be adapted according to your capacity of reception.

For example, for a show that would welcome 6,000 people:

• Phase 1 : 3 months before the event → 30% cheaper pre-sales (available for 30 days and limited to 1000 tickets)
• Phase 2 : 2 months before the event → 15% cheaper pre-sales (available for 30 days and limited to 2000 tickets)
• Phase 3 : 1 month before the event → normal price within the limit of seats still available
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These pre-sales phases at preferential rates will delight your most loyal spectators! In addition, by regularly communicating about availability, this can have the effect of speeding up the sale of your tickets. Indeed, participants do not want to miss the opportunity to benefit from a cheaper rate.

And, if you use one-time pricing, pre-selling will ensure your attendees don't miss out on your event.

Whatever your strategy, selling pre-sales requires specific planning and will be greatly facilitated by the use of an online ticketing tool.

Use an online ticketing system for your pre-sales

By using a online ticketing platform like Wilout, you will easily prepare your pre-sales and market them.

Online ticketing does not require downloading software, simply register to start using it. Thus, you create your event by filling in the information concerning it.

Then you customize:

• The online sales mini-site
• the sales widget (to be inserted on your website): it exists in simple and multi-event versions
• your electronic tickets
  
  

Creating my presales

You can create as many tickets as needed, set ticket prices, and limit availability.

Thanks to Wilout dynamic dashboard, you will have access to a number of financial indicators. Updated in real time, they are extremely relevant for intervening on stocks: adding or reducing available quantities, changing prices or even adding new types of tickets. You can also follow the status of your registrations live.

In addition, you can insert a form to be completed at the time of purchase of the presale. These forms allow you to Get to know your audience better on specific points that are of particular interest to you.

Online ticketing at the service of your events

Wilout's solution is complete. In fact, in addition to the functionalities mentioned above, it allows you to:

• Send invitations
• Import or export CSV files (customer information)
• Evaluate and compare events
• Use a control solution that can be downloaded on a smartphone to scan event entries
• Edit an account
• And much more...

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As you will have understood, selling pre-sales for an event requires rigorous management. However, this can be greatly facilitated by using an optimized tool such as the solution proposed by Wilout.