The growth of events

After a steady evolution for a few years, event management in France is now experiencing casual growth. The year 2019, for its part, will not be lacking with an expected increase of 7% for the sector. So to all those who dream of shining in society, scroll down the article! The event industry will reveal all its secrets to you!

When digital innovation drives growth

Well, we understand that the event sector is indefatigable and we would tend to wonder if the players in this market would not use black magic to achieve such effects. What a nenni! The only magic here is that of digital. The kings and queens of event planning are therefore the people who manage to intelligently use digital innovations that digital technology makes available to them.

You want boost your audience and get closer to your customers? There is nothing better to achieve this quickly and effectively than to use Live Streaming And the social networks ! Indeed, it is the latter two, real war machines of event organizers, that allowed the sector to explode during the last 2 years.

Why? Well, because all these tools generate increased visibility, of course! They allow you to Reach billions of potential Internet users, a real small gold mine. Hence the growing interest in the event sector!

These new technologies, each more attractive than the next, therefore contribute significantly to the development of this sector because they are literally revolutionizing it. Accessible and cheap, it's hard not to succumb to them. Not to mention, the data extracted from them optimizes the organization of your events and allows you to better understand your customers in order to satisfy them.

Enough to make you want to create events!

But who says Growth, says Competition...

A booming sector is bound to attract new entrants. In this case, it is not surprising to see the event industry literally invaded by new players. From event agencies, to companies organizing their own events themselves, or even subsidiaries of large communication groups with a competitive advantage with media and non-media skills, the event sector no longer knows where to start! Moreover, more surprising players are emerging: hotels (AccorHotels), leisure parks (Disneyland) or private concierge companies, all want to try their hand at this promising profession! It is for this reason that those who are commonly called”Pure Players”have decided to operate only in a given sector of activity in order to perform in this market.

So a good tip for anyone who wants to get started: differentiate yourself!

The “French Event Booster” Incubator: the Good Samaritan of the sector

In order to stimulate and support the growth of the sector in France, an innovation platform for event actors was created: the”French Event Booster”. The principle is simple: organize “innovation” meetings for all actors in this sector. The objective? Incubate a promotion of start-ups in connection with the event industry each year to promote their access to the market and so that they can test and refine their concept!

Last but not least: Wilout, at the heart of innovation

It's hard to imagine what an innovation in events could look like. Many companies have taken on this sector, but few have managed to offer truly innovative products or services.

The Wilout company is, for its part, a great example of success. A start-up contributing to the digitalization of the sector, it is now one of the major players in online ticketing solutions. Its strength? Constant innovation! This is how the company offers, among other things, support and assistance in order to create an online ticket office in less than 5 min.

Customizing tickets, creating a mini-site, selling widget on Facebook, the start-up is distinguished by the comprehensive digital services it has been able to develop. From input control to data analysis After the event, Wilout gives its partners the keys to success in events.

Optimization of the organization of events. This is the main idea of the Côte d'Azur company, which continues to contribute to the expansion of a sector that is always eager for innovation.

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The event industry is growing, don't wait any longer, get started!