The challenges of online ticketing

Whatever the event you are organizing, the management of sale of your tickets is an essential aspect for the success of this one. One online ticketing solution effective not only facilitates the sale of your tickets, but also optimizes the management of participants and improves their experience. This article will guide you through the different facets of online ticketing, by discussing the types of tickets to offer, the sales channels to be preferred, the marketing strategies to adopt, and by presenting the Wilout online ticketing solution, suitable for various types of events.

Define your challenges

There are a few questions to ask yourself before choosing a solution of online ticketing. Whether you are organizing an esports tournament, a car race or a festival, selling your tickets will be at the heart of your activities before and during your event. You must therefore clearly define your needs and expectations, which represent just as many challenges for your success.

Take a moment to answer the following questions:

- Who is the target of my event, who will be my participants?
- What sales strategy will be the most effective for my event?
- What services will justify the prices of the different rates?
- How many participants are expected for my event?
- What do I expect from an online ticket office?
- Do I need physical tickets or e-tickets?
- How do I evaluate the results of my ticketing after the event?

Once you have answered these questions, you can develop your sales strategy and choose the ticketing tool the most appropriate.

The types of tickets for sale

One pricing strategy well thought out can allow you toAccelerate ticket sales and to meet the expectations of your participants. Visitors generally expect to find several well-defined rates, to allow them to easily make a choice.

Here are a few ticket categories commonly used by event organizers:

• Early birds : A limited-time offer at a preferential rate for first-time buyers, which therefore encourages you to book as soon as possible.
• Special passes (VIP, privileged access...) ): Combined offers that include additional services or access.
• Student tickets : Reduced rates for participants during their studies.
• Solo, Duo or Family Tickets : Options adapted to different group compositions, generally offering a discount for groups.
• Invitations : Access reserved for journalists, sponsors or partners.

Setting up a gradual sale, with different pricing phases, can also stimulate infatuation of your audience from one event to another. For example, offering “Early Bird” tickets several months in advance at discounted prices and then gradually increasing the rates as the event approaches. This sales strategy stimulates the sense of urgency with your participants, and insure your sales.

Choosing your sales channels

Diversifying your sales channels will allow you toincrease the visibility of your event, and to facilitate access to tickets for all participants.

• Physical points of sale : Sell your event tickets from authorized retailers and partner shops, or sell your tickets on site with dedicated counters.
• Event website : If you have a website for your event or organization, you can make it possible to buy tickets directly from it. Some online ticketing solutions provide a module in white label secure to integrate into your site, allowing you to sell without the need for e-commerce site functionality. This method offers a direct buying experience, on an official platform, and therefore increases the confidence of potential buyers.
• Mini sales site : If you do not have a website for your event, some online ticketing platforms allow you to set up a customizable mini-sales site, dedicated to your event.
• Social networks : Use of platforms such as Facebook or Instagram to promote and sell tickets.
• Partner sites : Collaboration with other websites to expand your reach.

Since the legalization of dematerialized ticketing in 2007, online sales have experienced perpetual growth, which encourages event professionals to opt for digital solutions for the distribution of event tickets.

Establishing your sales strategy

Make sure your audience has access to a smooth and reassuring shopping experience. It is a key step in the loyalty of your participants, who participate in the sustainability of your event.

Your customer journey should be quick and easy: entering personal information and completing the payment process should run smoothly. Optimize the time needed to complete the purchase and receive confirmation and tickets by email. Finally, the buying process must of course reassure your buyers in terms of safety, and keep those promises. Feel free to incorporate elements such as lock icons or mentions of compliance with safety standards.

An adequate online ticketing solution should offer, at a minimum, these functionalities to satisfy your participants and thus encourage them to recommend your organization.

The Wilout online ticketing solution

Wilout Offers you a very complete online ticketing solution, adaptable to the needs of event organizers, regardless of their specificities. It includes numerous tools for configuration and customization, but also for promotion and observation.

• Quick setup : First of all, the establishment of rates and the sale of tickets can be done in just a few minutes. Fill in the practical information of the event, create your rates, and publish!
• Customization options : Easily create your mini-sales site and personalize it in the colors of your event, with the addition of specific media and information.
• Additional tools : The Wilout online ticketing system provides you with a range of other tools related to ticketing. These include: generating and sending invitations, creating promotional codes, defining sales periods, access control, sales counters, etc.
• White label integration : Possibility to integrate a sales module directly on your website, which avoids redirects and improves the user experience.

Wilout ticketing adapted to different types of events

Learn how the online ticketing tool adapts to various event categories.

• For festivals : The PlayAzur Festival, welcoming more than 20,000 visitors, has adopted Wilout for several years, to digitize its sales and effectively manage the flow of participants.
• For concerts and shows : Fast booking experience on the platform, and quick access control thanks to the ticket scanning application.
• For trade shows and conferences : Collect attendee information through personalized forms, to facilitate pre- and post-event monitoring and communication.
• For free events : Wilout offers you commission-free ticketing, ideal for managing registrations and anticipating attendance, even for your events with free access.
• For sports clubs and events : Easily sell match tickets, manage subscriptions, create different seat categories, and make reservation available through room modeling.

This solution has continued to prove its effectiveness to numerous event organizers. With the Wilout ticket office, you benefit from personalized support and a technical support available.

Create your first ticket office right now, or contact us to discuss your specific needs!

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In summary, good Define the challenges of your ticketing is essential for choosing the right ticketing solution, and so succeed in your sales strategy. Wilout offers you tools adapted to your needs, facilitating the sale of your tickets, the management of your participants and the improvement of their experience. By choosing Wilout, you benefit from an ergonomic, customizable platform and no commission for free events. You can finally focus on the essentials: offer an exceptional event to your audience!