Event organizers: a versatile profession

Being an event organizer, a demanding job that requires multiple talents. From the design of events to their marketing, the establishment of a ticket office or the management of security, the event organizer will have to be resourceful to carry out his missions and make his project a success.

The versatility of the event organizer

The profession is part of a transversal sector by its very nature. Indeed, the event organizer will have to manage many tasks as varied as the types of events that exist on the market. Potentially, all sectors of activity may be required to propose an event.

This is why there is no set path to become an event organizer.

However, there are higher education courses to best prepare for entry into the sector:

• BTS Tourism
• BTS Communication
• Professional degree in communication with a specialization

There are also Masters-type courses (Bac+4 and 5) such as Master in International Management Science specialized in the organization of events offered by the Normandy School of Management.

However, it should be noted that, in the event sector, backgrounds and profiles are very diverse and there is no one and the same truth. However, it is easy to notice that organizers generally have in common a natural dynamism, an appetite for versatility and real “problem solver” skills. They are also very good communicators.

The steps of event management

As we have pointed out, when deciding to set up an event, the organizer will perform a multitude of tasks. Here is a short overview of activities related to event organization.

First, you need to plan the event and define its concept in detail:

• What audience
• Its temporality: dates but also schedules
• The location of the event
• The objective: promotion, communication, branding
• The pricing if the event is chargeable

Next, it is necessary to define the event budget taking into account the possible search for sponsors and subsidies.

Then, we will have to determine the objectives of communication. Indeed, promoting an event requires creating posters, invitations, and perhaps a dedicated site. Establishing a media plan : press relations, press releases and press kits...
For marketing, many organizers use an online ticketing solution such as that proposed by Wilout. It allows them to sell and manage ticket stocks but also to choose their distribution channels (mini-site, integrable module). It is also possible to program several sales phases to offer preferential rates to participants.

Finally, on D-Day, it will be necessary to ensure that the safety conditions are respected and then welcome the spectators as well as manage the speakers. Organizers will be able to use The free Wilout Control app to control the entrances.

Report of an event

Once the event is over, there are still a number of things to do.

Obviously, it will be necessary to do a Balance sheet (income statement). In the six months following the event, private or institutional sponsors will want to receive a financial and moral balance sheet.

In general, the moral assessment will include a detailed account of the event:

• The course of activities,
• The number of seats sold and the invitations,
• The number of participants,
• The results press,
• general satisfaction,
• Any element that could enrich the balance sheet.

Among the tasks Wilout assists you with, the Wilout dashboard generates an attendance report as well as an accountability report.

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To conclude, we can emphasize that organizing events is a demanding but extremely rewarding and addictive profession. Nowadays, organizers benefit from numerous tools and training courses allowing them to maximize the success of their tasks. However, nothing will replace the passion they show day after day to bring satisfaction to others.